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Animal production is still a major UK industry of about £10 billion and like all aspects of agriculture faces a number of challenges. The biotechnology revolution is also sweeping through the industry with a range of major emerging technologies becoming available. Describes these technologies and discusses their potential impact on the agro‐food industry and the public. Although the issues raised appear at first sight novel, they can be regulated under the current framework available within the UK; public concern over some of the technologies is genuine but in most cases can be answered. Currently research in the UK puts this country at the forefront of these technologies and the emerging commercial opportunities must not be lost.